Digital Strategy & Execution
- Development of strategies through thorough research to engage with the concerned demographics for each digital marketing project, based on the specific Goals/KPIs/KRAs/Objectives.
- Developing budget plans that help meet those goals, using data and insights at the center point.
- Handling projects independently with scope of work such as, but not limited to, - SMM, SEM, SEO, Influencer marketing, Digital PR etc.
- Preparing monthly calendars for each assigned project in collaboration with the client services, copy & design teams.
- Generating monthly reports for each assigned project based on their objectives and independent KPIs & KRAs.
- Assisting the team in execution of projects from start to finish and put learnings into action for future projects
Client, Team & Third Party Liaisons
- Regular interaction with clients to understand their digital marketing needs, objectives, concerns and offering functional solutions.
- Regular interaction with clients & the team for discussion of insights, analysis from research, existing campaigns, and reports.
- Communicate, & work directly internal teams to define functional and technical requirements i.e. third-party software integration and dependencies to define detailed project plans and timelines
- Work closely with content writers, designers & client services team to ideate & create effective content strategies for each assigned project- for posts, blogs, videos, ads, etc.
- Ensure that the entire monthly calendar and campaigns are delivered on time from conceptualization to execution.
- Ensure adequate funds are available across all digital marketing platforms to avoid ad campaings going on hold.
- Communicate with, and manage third parties hired for various digital marketing projects, such as, but not limited to influencers, PR agencies etc.
Reporting & Results
- Research & development of proposals for digital marketing inquiries.
Documentation of activities
- Overall project Health
- Competitor Analysis & Industry Insights
- Derivation of KPIs & Reports.
Continuous Learning and Development
- Staying updated on industry trends, best practices, and emerging technologies in digital marketing
- Continously enhancing skills and expertise
Qualification:
Bachelor's/Master's Degree
Interested candidates, please share CV & portfolio at hr@litmusbranding.com / careers@litmusbranding.com